Social Media Addiction Statistics in Australia 2022-2023


In today’s digital age, the prevalence of social media usage is unquestionable. While these platforms have revolutionized communication, they have also paved the way for a new concern: social media addiction. This article will delve into the latest social media addiction statistics in Australia for the period of 2022-2023.

social media addiction statistics australia

A Snapshot of Social Media Usage in Australia

Before we dive into addiction statistics, it’s worth understanding the landscape of social media usage in Australia. As of 2023, nearly 80% of Australians are active on social media, spending an average of 2 hours and 24 minutes daily on these platforms.

Here are some key statistics:

  • Facebook remains the most popular platform, with over 17 million users.
  • Instagram follows with 9 million active Australian users.
  • LinkedIn and Twitter each boast of around 5.5 million Australian users.
  • Snapchat and Pinterest each have approximately 6.8 million and 290,000 users, respectively.
Age Group Percentage with Social Media Addiction
18-24 years 16%
25-34 years 12%
35-44 years 9%
45-54 years 7%
55+ years 4%

Understanding Social Media Addiction

Social media addiction is a behavioural addiction that is characterized by the compulsive use of social media platforms, causing significant impairment to an individual’s function in various life domains over a prolonged period.

The major indicators of social media addiction include:

  • Spending excessive amounts of time on social media
  • Feeling restless or anxious when unable to access social media
  • Neglecting personal life, work, or academic obligations due to excessive social media use

Social Media Addiction Statistics 2022-2023

Now, let’s delve into the social media addiction statistics in Australia for 2022-2023.

Key findings from the table:

  • The younger age groups (18-24 and 25-34 years) have higher rates of social media addiction.
  • The addiction rates decrease with age, highlighting the digital divide between generations.

The Impact of Social Media Addiction

The impact of social media addiction is multi-faceted, affecting various aspects of life. These include:

  • Mental Health: There is a strong correlation between excessive social media use and increased levels of anxiety, depression, loneliness, and lower self-esteem.
  • Physical Health: Sedentary behaviour associated with excessive screen time can lead to obesity and other physical health problems.
  • Sleep: Excessive use, especially before bedtime, can lead to sleep disturbances.
Social Media Network Percentage with Social Media Addiction
Facebook 22%
Instagram 18%
Twitter 15%
LinkedIn 8%
Snapchat 20%
Pinterest 7%


How is social media addiction measured?

Social media addiction is typically measured using self-reporting questionnaires, like the Bergen Social Media Addiction Scale (BSMAS), which assess symptoms such as salience, mood modification, tolerance, withdrawal, conflict, and relapse.

What are some signs of social media addiction?

Signs of social media addiction include feeling anxious or restless when not able to check social media, spending excessive time on these platforms, neglecting personal or professional responsibilities due to social media use, and unsuccessful attempts to cut down on social media usage.

What can be done to manage social media addiction?

Managing social media addiction often involves setting boundaries for usage, such as designated tech-free hours or using apps that limit screen time. In more severe cases, professional help such as cognitive-behavioral therapy may be beneficial.

Is social media addiction more prevalent among certain demographics?

Yes, social media addiction tends to be more prevalent among younger demographics, particularly those between the ages of 18 and 24. However, it’s important to note that social media addiction can affect anyone, regardless of age or gender.


The landscape of social media addiction in Australia is an ever-evolving one, paralleling the dynamic nature of digital technology itself. As we become more intertwined with social media, understanding the potential risks and implications of overuse is crucial. It’s important to foster a healthy relationship with these platforms, using them as tools for connection and communication without letting them control our lives.

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